at·el·ier  Noun a workshop or studio, especially one used by an artist or designer.

If we take a stroll through history, we find that playing paved the way for all sorts of inventions. The unrestricted and imaginative state of play is the building block of innovation. 

play. at·el·ier fosters entrepreneurial thinking by designing arenas of social experimentation. We believe that innovation emerges from the unknown, and makers shape society through bottom-up thinking. 

Playfulness is a mechanism of evolution. It boosts our engagement and adaptability. To innovate individually and together, we must allow experimenting with our ideas, minds and hands. Caught in a societal and individual linear mindset, we often dismiss this potential. Our brains are wired for pattern recognition - when we don’t allow ourselves to move beyond this, what ideas are we missing out on?

The Burning Man society shows the potential of what happens when we must allow unrestricted expression and flow of ideas. A blank canvas filled with imagination led to a city conjured through bottom-up order, emergent thinking. This ecosystem, designed with a permission to play, leads to favorable conditions for innovation and creativity. 

Collectively making and believing creates richer feedback loops that significantly adapt our systems. Sharing imperfect findings with each other allows us to assemble the whole puzzle together, instead of refining our own isolated piece.

This ethos guides our adaptive strategies, juggling your organisation’s context with our principles of open innovation. At Play Atelier, we help our clients embed spaces of phychological and physical permission into their organisational structure. Once a guiding idea emerges, we support them in operationalizing it into a solution. We believe freedom, connection, and localized solutions should guide healthy decision-making. 

Renewing social experimentations is how our advisory service remains on the edge of new innovation and creative culti, engaging each player in a way that speaks to them. Promoting these practices and values on a wider scale is how we nurture communities and the entrepreneurial world to create regenerative playgrounds of solutions.

Copyright jenn@jennsander.com

Organizations and individuals actively engage with innovation ecosystems by participating in platforms and communities that foster social innovation. These ecosystems, known as "permission zones," provide a conducive environment for nurturing innovation, creativity, and collaboration. They ensure that socially conscious ideas and projects receive the necessary support and resources for growth and success.


The Role of Nature and Ethical Companies:

By embracing nature's guiding principles of creativity, innovation, and impact, social innovation can transcend traditional boundaries. It extends far beyond sectors commonly associated with ethical companies. When organizations grasp the natural cycle of creation and resist excessive fixation, they unlock a realm of new possibilities and drive profound transformations. Additionally, tapping into the power of play, a fundamental aspect of human existence, ignites creativity, enhances happiness, and promotes mental well-being.

Cultivating spaces for play in cities, cultural norms, corporate innovation and culture, and daily creative practices is crucial. By developing environments that value play and encourage self-expression, experimentation, and creativity, we foster a society that appreciates leisure and creativity as much as productivity and efficiency. Renowned economist Paul Romer envisions future cities as innovation hubs that stimulate experimentation and creation. Striving towards this ideal will result in a healthier, more creative, and happier humanity.


To foster socially conscious innovation and creativity, organizations and communities must establish platforms that promote engagement, trust, and collaboration. These networks, guided by shared values and an embrace of the unknown, offer a more sustainable approach than excessive attachment. By harnessing the synergistic combination of fear and economic dynamics inherent in festival economics, for example, we can cultivate trust and unlock new possibilities. Moreover, exploring uncharted territories is essential as it cultivates resilience and adaptability.

Together, we have the power to shape a future where social innovation leads in building a better world. Recognizing the potential of play in reshaping societies, as exemplified by the Burning Man community and festival economic models, is vital for developing a united vision.

Let’s drive profound change and forge a future that is sustainable and equitable together!

Play Atelier and its collaborators invite you to join us on this transformative journey towards a world where innovation and social progress coexist harmoniously.


Jenn Sander x